Week 4 in Internet Profits…
and I discovered how easy Dean Holland’s course makes it for his certified partners to get leads.
This week I went through more of the Quick Start Blueprint (as mentioned in week 3) and I discovered the video named “lead magnets”.
Now before I tell you what gold I found there, let’s stop for a second on the topic of lead magnets…
“What on earth is a lead magnet, Sophie?”
you may be wondering…
So – lead magnets are an essential concept in affiliate marketing.
They are also called “ethical bribes” at times.
A lead magnet is something valuable that you offer for free, in exchange for someone’s email address.
So, for example, if you are an expert in weight loss and you are selling a weight loss program, a lead magnet could be a simple pdf document with “5 simple ways to lose weight”.
There are all kinds of lead magnets. They can be as simple as a checklist or cheat sheet, and as elaborate as a free mini course. It doesn’t have to be a “thing” – a lead magnet could be a free discovery call, or a free zoom work meeting for example.
The whole idea of a lead magnet is that it’s FREE, VALUABLE, and above all USEFUL to your audience.
It should be a no brainer for people to give you their email address.
Then, when you have the email address, you can follow up with an email sequence, building a relationship with the person.
Generally, we buy from those we know, like and trust. It’s rare to buy right away. This is where lead magnets are useful. Someone might like your style, but not quite trust you enough to buy from you. A lead magnet gives them the opportunity to “try you out”, without any financial risk.
Anyway – back to Internet Profits and my week 4!
I discovered that the course offers us several valuable done-for-you lead magnets, all ready for us to use as we want. They are free books on different topics in the make money online niche. We are free to rebrand them, reword them, use them as we think best. The only thing we’re not allowed to do is share them with other online marketers for them to use as lead magnets themselves.
If you want to check one out, just click this link and you’ll have it in your inbox in no time (warning! I’ll then have your email address and you’ll get some mail from me… that’s how it works!).
It was a relief for me to discover all these lead magnets, ready for me to use! I do create my own lead magnets regularly, but it’s always great to have some done-for-you resources. It also struck me that for a complete beginner, this makes it very easy. The last thing you want to be doing when you’re starting out with a new program, is to stress about creating good lead magnets.
“Any sales this week, Sophie?”
What do you think? Go on, have a guess!
If you watch my video, you’ll find out about my results at minute 10… (here’s a hint: it’s good news)
Here’s my week 4 progress for you
See you soon for week 5 updates!
